Meema

Meema

Story

Meema is founded in Guatemala by Alejandro Torun, Jason Turton, and Daniel Buchbinder, three friends looking to create amazing products made by The New Denim Project using discarded denim waste from textile factories. Our first product was a set of kitchen towels, which still is one of our customers' favorite Meema products.

After three years of steady growth in the US, we expand to Canada, Mexico and the United Kingdom, as well as into hundreds of independent shops, restaurants and cafés. While the pandemic shakes peoples' lives, and hardship hits millions of people around the world, we continue to innovate with materials and fabrics, and accompany our customers in their homes and kitchens.

Meema is a certified B Corporation, a great milestone for us, joining thousands of incredible companies from all over the world, meeting the standards of social and environmental impact.

We launched our new collection filled with colors, made with 50% recycled cotton waste and 50% natural cotton, and achieved the Global Recycled Standard certification. This not only expanded our line of products to more options that our customers love, but also validates our efforts in converting textile waste into beautiful new yarns, fabrics and products.

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